
Web3 Needs to Stop Talking to Web3: Communicating Better to Reach Real Users
One of the biggest challenges facing the blockchain industry is communication. Despite technical progress, Web3 still speaks almost exclusively to itself. Concepts, products, and value propositions are often designed for crypto-native audiences, leaving mainstream users confused or excluded. For Web3 to achieve meaningful adoption, it must communicate in a language that resonates beyond insiders—shifting from […]







